Does Your Domain Name Describe What You Do?
If you’re thinking of, or are already using, a brand name and / or domain name, which doesn’t actually describe what your business does, then you’ll certainly need to add a marketing plan and a marketing budget into your overall business strategy.
Just like those ‘Big Boy Brand Names’, you’ll want to ensure that people will over time, become more familiar with, and be consistently exposed to, your brand name and your domain name, your website address.
Let’s expand on what you looked at in your members white paper “Brand Name Pre Domain Name Purchase“ ….
Domain Name Pre Purchase tips and suggestions for small business start up online.
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I don’t agree that if your domain name does not describe the business you do, then you may fail. Google, Orkut, Nike etc. are key brands, and their domain names don’t reflect at all the business they do.
Thanks for your comment Anna.
Can’t see how you came to disagree with something not written!!
Where on earth in the public part of the article do we mention “fail” ?
If your small business is not a “key brand”, you’ll need a big marketing budget to make it one
A descriptive domain name can help reduce start up costs.